DISRIBUTION: ATTRACTING & ADDRESSING OUR AUDIENCE PLANNING EVALUATION Q.5

Today we focused on distribution using the BFI site on digital distribution.

Today we spent a lot of time investigating distribution which is a key element in the chain between the film’s production and its audience. Distributors use a spread of means to gain traction and build awareness, such as digital media:

·      Film website

·      Trailers on the website

·      Facebook

·      Twitter

·      Aurasma (linking print with online trailers)

Distributors also use print advertising:

·      P+A includes poster campaigns

·      Interviews in newspapers

·      Campaigns in free papers like Metro

Trailers and other media

·      10 second spot TV campaigns

·      30 second TV campaigns

·      Cinema traikers

·      Screenings

·      Tv radio interviews

·      They also set up distribution for DVD rights and exhibition rights

    In order to attract and address our  audience i have planed to set up a number of products that distributers take responsibility for including: 

•   A Facebook and twitter for our film where people are able to write comments and reviews about it 
•   We have used posters of still imaged shots 
•   Website pages where audiences can connect to interactive games using aurasma