EVALUATION QUESTION 4

4) WHO IS YOUR TARGET AUDIENCE

When planning our film "Zest" we took into consideration what our target audience was going to consist of and the characteristics they might possess. Zest portrays characters of different stereotypes to create comedy for the audience. Our audience might contain a variety of people who enjoy comedy and cookery programmes. Teenagers might also find interest in the younger characters like the australian gap year student and the celebrity twins. This could be because they hold their same values and can relate more to these characters.

Here is a profiled audience for Zest: 

Age:15-30

Gender: Both

Television: Faulty Towers, Friends, The F Word, Hells Kitchen, Master Chef

FIlms: Bridget Jones Diary, No Reservations, The Inbetweeners and Angus Thongs and Perfect Snogging 

Restaurants: Pizza Express, Nandos, Caluccios, Gordan Ramsey's restaurant and ZiZi's

Clothes: River Island, Topshop/Topman, H&M and Zara

Media: Iphone, Blackberry, Ipod, Ipad and Macs

Books: Jamie Oliver"s Cooking Book, Nigella Lawsons Cookery book and Cooking by Colour. Books might also consist of satire including novels like Animal Farm and Gulliver's travels. 

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