EVALUATION: FILM RELEASE DATES

The 29th of March is our chosen release date for our film Zest. We choose this time of the year as it is around Easter when schools are breaking up and teenagers and children are on holiday. By having our film released in the holidays it will allow our audience the time to come and see Zest. There are other current films that have been released this Easter which also have the same comedic appeal as our own film Zest. A few of these films include Silver Linings Playbook, Identity Thief and This is 40

CONSTRUCTION: TITLES AND EDITING

Today we filmed our titles. We used different cookery objects including a pan, toaster and cutting board to display these titles. We poured milk and grease onto both the board and pan which will be used to conduct and carry out these texts. As soon as we were done filming, we edited these clips on special effects.

DISRIBUTION: ATTRACTING & ADDRESSING OUR AUDIENCE PLANNING EVALUATION Q.5

Today we focused on distribution using the BFI site on digital distribution.

Today we spent a lot of time investigating distribution which is a key element in the chain between the film’s production and its audience. Distributors use a spread of means to gain traction and build awareness, such as digital media:

·      Film website

·      Trailers on the website

·      Facebook

·      Twitter

·      Aurasma (linking print with online trailers)

Distributors also use print advertising:

·      P+A includes poster campaigns

·      Interviews in newspapers

·      Campaigns in free papers like Metro

Trailers and other media

·      10 second spot TV campaigns

·      30 second TV campaigns

·      Cinema traikers

·      Screenings

·      Tv radio interviews

·      They also set up distribution for DVD rights and exhibition rights

    In order to attract and address our  audience i have planed to set up a number of products that distributers take responsibility for including: 

•   A Facebook and twitter for our film where people are able to write comments and reviews about it 
•   We have used posters of still imaged shots 
•   Website pages where audiences can connect to interactive games using aurasma 

CONSTRUCTION:EDITING CUSTOMERS

Today we edited all our scenes which involved the different costumers. We edited the green screen in the background, replacing it with the environmental image of a restaurant. We decided to use a green screen as shooting in a real life restaurant, with all the background noise and insufficient lighting proved difficult. There were a few problems we faced when filming with a green screen. For example in one of our shots we had one of our customers wearing a green jacket. This proved difficult when trying to edit the background green screen, as it also changed the colour of our customers jacket.

Posh couple

Editing Background

CONSTRUCTION:CHEF

Today we filmed our chef scene which was in the style of Heston Blumenthal. We brought out these scientific qualities Heston Blumenthal possess by presenting our own chef in a lab coat and using test tubes to hold noodles and other food objects. Heston Blumenthal possess characteristics and comes across very focussed and concentrated. We therefore portrayed our chef as being very direct and focussed as he slices the tomatoes sharply.

Close up of Chef preparation

Over the shoulder shot of Gap year student observing Chef

                 

CONSTRUCTING: LIGHTING FAILURE

Today we tried filming our first scene of our opening which included our Heston Blumenthal inspired chef preparing recipes for the restaurant. However, as we were filming we found the lighting was so bad we couldn't even see the face of the actor. As a result, we moved to an area which gave us sufficient lighting to film

Bad lighting

re-capturing the same scene (better lighting)

CONSTRUCTION: COSTUMERS

Today we started filming the costumers who appear in our restaurant opening. This included the fat girl with her mother and the biker boys. We placed a green screen in the background of our shot which will allow us after filming, to go back an edit into a  restaurant background. We also placed menus posters around our scenery setting to really emphasise and bring out the restaurant name. 

Biker Boys

Close up of fat girl picking at her teeth