PLANNING: CONSTRUCTING SHOT LIST

Today we made a plan constructing our shot list that will guide as a reference for when it comes to filming

TARGET AUDIENCES

These are some of the characteristics of our target audience that i put into a wordle

PREZZI RESEARCH: RESEARCH INTO CHEFS AND SATIRE

I constructed a Prezi here which shows my research into different types of comedy, cookery Programes and popular chefs.
Open our Prezi HERE

RESEARCH: POPULAR CHEFS

I have researched who the popular tv chefs and cookery programs are at the moment. I have had fun getting to devise what kinds of characters i could have in my film and the kinds of things they could say .
"you know you're a Hestonist if you..."

• http://www.channel4.com/4food/recipes/tv-show-recipes/how-to-cook-like-heston-recipes
• Lassi pannacotta with mango salad and basil foam 
• Raspberry symphony plate 
• Roast langoustine with pig's tongue beignet 

"you know your a nigella lawson if you..."

• " i don't believe in low fat-cooking" 
• " Gordan Ramsay makes me laugh because he knows i am not a chef"
• "good olive oil, good butter, milk- they give food taste and depth and a richness that you can't reproduce with low-fat ingredients"

"you know your a Delia Smith...."

• Special lamb Koftus 
• Four-nut chocolate brownies 
• "A cake is a very good test of an over: if it browns too much on one side and not on the other, it's not your fault- you need to have your oven checked." 

RESEARCH:RESTAURANT FACADES

Above, are some thumbnails of a variety of restaurant facades we looked at before deciding on our final two restaurants, Layla and Cote. We felt that these restaurants didn't have the same atmosphere and appearance to match the same interior and general style as our school canteen.

RESEARCH: SCOOPIT!

Today i learnt to use ScoopIt! which is an electronic noticeboard that gathers together all my internet research. It has helped me organise my material into cooking and restaurants in film and Tv.

FDA-LAUNCHING FILMS AND ADVERTISING

By looking at the FDA it will help me understand what tools market distributers use in attracting their audience. I will apply this research to help me attract my audience when it comes to creating my opening scene.

I watched a few films to help me understand the marketing objective which is to create visibility and rase awareness to engage interest to the targeted audience.


I also listened to Hugo Grumbar who helped me understand target audience. The most important statement he made was talking about the strategic decisions a distributer makes according to when and how they will release a film in order to optimise its chances.

He explained that focussing on the audience is a key idea. A detailed understanding of my target audience, for example the age group, gender, but also lifestyles, social networks and media consumption always helps a distributer make the right decisions as to how they will promote their film. These are a few of the ideas i will have to apply when creating my own opening film.