I created a mood board which shows my target audience and their interests.
Age:15-30
Gender: Both
Television: Faulty Towers, Friends, The F Word, Hells Kitchen, Master Chef
FIlms: Bridget Jones Diary, No Reservations, The Inbetweeners, Angus Thongs and Perfect Snogging
Restaurants: Pizza Express, Nandos, Caluccios, Gordan Ramsey's restaurant and ZiZi's
Clothes: River Island, Topshop/Topman, H&M and Zara
Media: Iphone, Blackberry, Ipod, Ipad and Macs
Books: Jamie Oliver"s Cooking Book, Nigella Lawsons Cookery book and Cooking by Colour

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